Blog

A large percentage of the women going to plastic surgeons, aesthetic medical practices or dermatologists are in their 40s or 50s. Whether they opt for surgical or non-surgical procedures like laser or injectables or both, they want to look their best and they have some disposable income to do so.

 Have you ever thought about expanding your practice with hormonal health services? The demand for specialized hormone health services is growing, and with the population of health-conscious individuals increasing, this trend is bound to continue. Bioidentical Hormone...

Do you struggle to talk about money with patients? If you answered yes, don’t worry—it’s completely normal. New business owners who are trying to value out and price their services in a for-profit setting for the first time will face plenty of challenges, and this may or may not be the biggest one. But with a little practice and by following the suggestions below, it will get easier.

Are you a practitioner or entrepreneur who owns a practice and is curious about vendor and service contracts? Should you have service contracts set up with your vendors? Are they necessary?

Are you looking for practice-building tips for running your functional medicine practice? If so, you’ve come to the right place. I’ve worked with hundreds of practitioners, training them on the benefits of bioidentical hormone replacement therapy (BHRT), helping them understand BHRT and build thriving practices.

So you’ve opened your own BHRT business, or you’re putting together a marketing plan — congratulations! Carefully and strategically branding your BHRT practice and services will allow you to find more success and earn more revenue. But where do you even start with building your brand?

Whether you are looking to open your clinic offering bioidentical hormone replacement therapy (BHRT) or you have another specialty in functional medicine, there are some key pieces to the puzzle that will help you create a successful medical practice. Here’s what I share with practitioners who come to me looking to add BHRT to their practice and create new revenue streams.

Bioidentical Hormone Replacement Therapy (BHRT) is an increasingly popular treatment for individuals with testosterone deficiency (TD) or estrogen deficiency (ED). Subcutaneous hormone pellet implantation (also referred to here as “pellets” or “pellet treatment”) is one of several possible delivery methods for hormone therapy. Different delivery methods may be preferred depending on an individual’s health needs and preferences.

Is hormone therapy for menopause a safe option for women? Recent research indicates that (bioidentical) hormone replacement therapy (BHRT or HRT) is both safe and effective when prescribed carefully.

As a provider of BHRT, there’s so much to learn on the clinical side, and then there’s the BHRT marketing end. We were lucky to have Rich Force, the CEO of Florida-based Medical Marketing Solutions Company, teach us about BHRT marketing at a recent event.