Expanding Your Practice with Hormonal Health Services

by | Oct 5, 2021

Have you ever thought about expanding your practice with hormonal health services?

The demand for specialized hormone health services is growing, and with the population of health-conscious individuals increasing, this trend is bound to continue.

Bioidentical Hormone Replacement Therapy (BHRT), in particular, is garnering more interest than ever as its potential for a versatile, gentle, and multifaceted tool to reduce symptoms of menopause andropause and more.

Here are a few things to consider for practitioners considering adding hormonal health services to your current list of offerings.

Get in touch to learn more about offering hormonal health services like BHRT and take your practice to the next level!

About Hormonal Health Treatments

Hormonal health treatments are growing in popularity partly because they offer patients the possibility of more personalized and customized treatment than a simple prescription.

In addition, this facet of functional medicine is complementary to other natural wellness modalities that may be useful for those searching to optimize their health and help prevent diseases common with ageing.

This facet of the functional health industry is often slotted into the women’s health industry, and this is where the bulk of the potential is in terms of revenue.

However, it’s important to note that men and even younger people can benefit from assessing and optimizing hormone levels.

Bioidentical hormones like estrogen, progesterone, and testosterone, can be used to treat a wide variety of health issues, including:

  • Menopause
  • PMS
  • Male hypogonadism
  • Infertility
  • Anti-aging treatments
  • Specific women’s health issues such as Polycystic Ovarian Syndrome (PCOS)
  • Mental health challenges
  • Growth hormone deficiency
  • Hypothyroidism

There are many different ways to administer hormone replacement therapy, as well as different dosing protocols.

As such, all healthcare professionals working in this setting should have adequate training before adding these services to your roster.

What Practitioners Should Know About Bioidentical Hormone Replacement Therapy (BHRT)

Practitioners looking to find success with a functional medicine practice need to ensure that they have a certain level of training and expertise in their chosen modalities.

Hormonal health therapies, in particular, are comprehensive. To determine whether someone qualifies for BHRT or Testosterone Replacement Therapy, they need to get a comprehensive overview of their current health status, medical history, risk factors, and so on.

Patient preferences here will also come into play; some may seek alternatives to standard medical care, but others may not know about the benefits that hormone health treatments may offer.

For instance, they may come in with menopause symptoms but then learn more about other positive anti-ageing benefits that a given treatment can offer.

Hormonal Health is Personal and Proactive

A general distrust of conventional medicine has led many to investigate other health and wellness options over the past ten or so years.

Innovative solutions to hormone health allow people to be more empowered and involved in their long-term health.

We expect demand for these types of services to continue to increase. Therefore, practitioners should consider it a growing movement that warrants time and attention to learn about in the interest of patient health and can be an excellent business opportunity.

Use Hormonal Health Services to Grow Your Practice

Building a functional medicine business such as a BHRT practice offers huge benefits to you and your patients.


When you offer services that are so personalized, long-term, and focussed on wellness, you give women and anyone else who is suffering from debilitating symptoms the chance to take back their lives.

This way, you can become a trusted partner with your clients. They will value this over what they’ve probably experienced from some of their previous practitioners: rushed, cold interactions which end up in pharmaceutical prescriptions.

With BHRT and other types of hormonal health support, patients get a higher standard of care, starting with comprehensive lab testing and moving all the way through regular monitoring.

You may also want to consider educational opportunities such as community workshops to help your patients find greater support to help them through a difficult time.

Hormonal health therapies offer a customized and highly specific type of therapy, where treatments can be adjusted depending on the fluctuating nature of a person’s hormone levels.

Let Us Help You Build Hormonal Health Services into Your Practice

Health care professionals of all backgrounds who are entrepreneurs should consider adding an array of services to their offerings.

We offer BHRT training and pellet insertion training programs to practitioners interested in just this, with no contractual obligations or non-competes required.

Schedule your free strategy call today for more information.

Enjoyed this article? Here are three more to help you:

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Getting Started with BHRT -  

Key Insights to Prescribing and Implementing BHRT.

CME's - Earn while you learn.

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