How Much Does Bioidentical Hormone Replacement Therapy Cost?

The cost of bioidentical hormone replacement therapy (BHRT) should be clear to patients. Providers need to understand how to make patients know that this treatment is an investment in their lives and not just a “band-aid” for symptoms.

Read on to learn how providers can approach the pricing and cost of such services.

Give Patients a Clear Understanding of the BHRT Treatment Process and Benefits

When it comes to the overall cost of bioidentical hormone replacement therapy for patients, they should clearly understand everything about the therapy at the outset.

We suggest starting with these key talking points when explaining your services:

1. BHRT hormones are structurally identical to those used in the body.
2. Because BHRT therapy is personalized, costs may vary.
3. Bioidentical hormones are derived from plants (yam or soy).
4. Bioidentical hormone replacement therapy can help ease symptoms of aging as well as hormone-related health problems.
5. The cost of bioidentical hormone replacement therapy prescriptions to the patient may depend on the delivery format.
6. BHRT is designed to offer wellness benefits that can help improve a patient’s life for years to come.

Wellness practitioners are already aware of such points. But your approach with the patients can change their minds.

Be sure to explain the steps that are involved in creating an individualized care plan, and what you have to offer that will help them become more empowered regarding their health.

The Cost of Bioidentical Hormone Replacement Therapy Depends on the Treatment Plan

For optimal effectiveness, BHRT must be approached on a case-by-case basis. Each case involves several steps, and patients should know what to expect.

Here’s an overview of the different phases of treatment for PHRT:

• Consultation
• Hormone testing
• Evaluation of deficiencies
• Discussion of wellness goals and treatment options
• The individualized treatment plan is developed
• Tailored prescriptions from a (compounding) pharmacy
• Treatment
• Monitoring and repeat testing
• Supplementary services related to wellness and lifestyle
• Follow-up and additional services as needed (per shifting hormone levels and health changes)

The supplementary and lifestyle offerings are what make this treatment worth it in terms of overall lifetime value. Patients should feel confident that the initial investment may offer savings regarding the prevention of serious health problems. They should also understand that ongoing treatment may be necessary to achieve optimal hormone balance.

For menopausal women, data indicates that BHRT may lower the risk of cardiovascular disease, osteoporosis, and even dementia. In men, testosterone therapy may reduce the risk of weight gain and depression.

How Much Does Bioidentical Hormone Replacement Therapy Cost?

BHRT is affordable for those interested in achieving long-term wellness, tackling hormone-related health challenges, and generally becoming more empowered about their health.

BHRT is popular with women for various reasons, including mistrust of conventional HRT therapy and a yearning for more in-depth, individualized treatment.

On average, patients will pay around $200-$500 (USD) monthly, with a higher initial treatment cost and smaller monthly payments thereafter. The initial consultation and development of a treatment plan, as well as lab testing, is the most extensive portion of treatment.

The pricing structure will be up to individual providers, but generally will include:

• Consultation
• Lab tests
• Customized treatment plan
• Follow-up appointments

Prescriptions should be paid for via the pharmacy as would any other. Depending on the format, prescriptions will typically run patients $50-$100 a month, although this cost can be higher.

Patients who have gone through the treatment have positive reports and say that they believe the cost is worthwhile.

To help your patients understand the cost of bioidentical hormone replacement therapy, ask patients and staff to share success stories.

How to Maximize Your BHRT Revenue

Your BHRT revenues need to be stable and consistent. Boosting revenue may depend on offering additional services.

If you run your functional medicine clinic, consider structuring your pricing with creative add-ons such as:

• Group wellness sessions
• Offering a selection of tiered packages
• Offer a monthly membership or loyalty program
• Sick care prevention
• Bonus educational tips

Patients are more likely to be willing to pay when they feel special. Take the time to understand their needs and offer programs to help them be more empowered about their health.

Support and Training for Your BHRT Practice

BHRT is becoming more popular. Research indicates that, when properly administered, this is a safe therapy that offers a plethora of health benefits for patients.

BHRT providers offer a truly unique “lifetime value” service that should not be underestimated. There’s plenty of demand for BHRT therapies and few providers.

If you are interested in offering this as a new service, building revenue, or opening a new clinic, download our free PDF, Signs, and Symptoms of Hormone Imbalance and book a consultation today.

Here are three more articles you might like:

Pros and Cons of Different Dosing Forms of Bioidentical Hormones
An Overview of Anti-Aging Market Trends
What Happens When Women Age?